FRACTIONAL CMO & CRO LEADERSHIP FOR B2B FOUNDERS
Grow your company without carrying it all yourself.
When sales and marketing aren’t delivering and too much still depends on you, experienced leadership can help you move forward.
Propel EQ brings fractional CMO and CRO leadership to your business, helping you win customers and build a team you can trust to take more off your plate.
Your company’s next chapter shouldn’t require more of you at every turn.
You want a business that performs and gives you room to lead. Getting there becomes difficult when you’re directing the commercial work while also handling the decisions nobody else owns.
Hiring more people or spending more on marketing may be part of the answer. First, you need to understand what’s holding results back and who can take responsibility for changing it.
Whether you’re building your first commercial operation or rebuilding one you’ve outgrown, I help you make those decisions and lead the work.
Bring in a leader who understands what you’re building.
I’m Michael Rowell. After two decades in corporate leadership, I founded Propel EQ to help B2B founders build financially successful companies they’re proud to lead.
I’ve experienced the cost of chronic overwork and watched teams struggle when expectations outpaced what they could reasonably deliver. That experience shapes how I work alongside you.
Together, you and I will get honest about what the business needs and what your team can accomplish. You’ll have someone who shares responsibility for results and will challenge your thinking when the company needs it.
Connect the work across your business.
As your fractional CMO or CRO, I help you focus your commercial efforts and lead your team toward better results. The work can include deciding which customers to pursue, improving how you win business, or developing the people responsible for growth.
Your next opportunity for growth may come from connecting what different parts of your business already know.
I help your teams bring that knowledge together so what you learn from building and delivering your product or service informs how you sell it, and what you learn from customers shapes what you do next.
For some founders, that partnership grows into a fractional Chief of Staff role. As a trusted advisor who understands the business, I help you work through decisions and coordinate priorities across teams.
A clear way to get started.
Tell me what you want to change.
We’ll discuss your goals, what’s getting in the way, and whether my experience fits the work ahead.
01
Agree on where I can make a difference.
We’ll define the responsibility I’ll take on and how we’ll assess progress.
02
Put experienced leadership to work.
I join you and your team to lead the agreed work, make decisions, and adjust as we learn.
03
Most engagements are ongoing and fractional;
focused projects are available when the challenge has a clear boundary.
Growth you won’t regret.
Build something you can trust others to help lead.
Success means better business results and a company that needs less of your constant intervention.
Your team understands what it owns and has the authority to act. You have more room to think about where the business goes next.
You should be able to expect excellent work and treat people well. I bring both expectations to the job.